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INTRODUCTIONWelcome to the Business Fundamentals series from Harvard Business School Publishing!The readings in this collection were developed for the MBA and executive programs ofHarvard Business School.These programs rely heavily on the case method ofinstruction,in which students yze and discuss firsthand accounts of actualnagement situations.Students also learn the fundamentals of what nagers do:howthey measure perfornce,ke choices,and organize their activities.At HarvardBusiness School,the fundamentals are often taught through background notes,whichdescribe business processes,nagement techniques,and industries.The collections in this series are not meant to be comprehensive,but to present thefundamentals of business.Each collection contains several notes,and perhaps an articleor two,that provide a framework for understanding a particular business topic orfunctionBusiness is not an exact science.Your own business knowledge comes from your ownexperiences and observations,accumulated over ny years of practice.Thesecollections aim to give you a framework for past and future experiences,using ny ofthe same terials taught at Harvard Business School.The Business Fundamentals collections are designed for both individual study andfacilitated training.If you want to use this collection for self-study,we've provided asumry,outline,learning objectives,and questions for each reading to help you getstarted.If these readings are part of a training program in your company,you will findthem to be a rich resource for discussion and group work.You can search for related terials on our Web site:.hbsp.harvard.edu.We hopethat your learning experience will be a rich one.Reading Financial ReportsCopyright 2002 President and Fellows of Harvard College.Publishedby arrangement with Harvard Business School Publishing Corporation.For sale and distribution in China onlyAll rights reserved.
