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旅游景区旅游解说系统评价研究_郭剑英著_9787565005923

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旅游景区旅游解说系统评价研究_郭剑英著_9787565005923
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AbstractTouri interpretation has received worldwide attention since it is not only akind of service,but also a nagement communication tool.However,comparedwith the related research in other countries,little attention has been paid tobtouri interpretation in China.To improve touri interpretation system inscenic areas and related research work,this study attempts to apply theories andmethods from nagement and system science to set up a scenic touriinterpretation evaluation system,which can be helpful for touri sustainable de-velopment.001The scenic touri interpretation evaluation system is established by usingsubjective evaluation and objective assesent methods in the frame of touri,system and nagement theories.Nanjing Zhong-shan usoleum scenic spot,the Presidential Palace in Nanjing,Nanjing Xuan-wu Lake and Nanjing botanicalgardens are selected as case study sites.Scenic interpretation system of thesescenic areas has been evaluated based on visitors'interviews,improvementsuggestions have been provided for current problems of touri interpretationsystem in these scenic areas.This dissertation includes the following points:First,constructing a scenic touri interpretation evaluation index system,which is a five-factor-model.The scenic touri interpretation system is dividedinto five guidelines layer,namely guides,interpretation facilities,interpretationinfortion,resort nagement and the visitor,using the Delphi method todetermine 24 indicators such as having a good interpretation skill,convenience.Second,establishing the scenic touri interpretation system assesentmodel.The weights of evaluation index system objectives,criteria and indicatorsare determined by using the ytic hierarchy process (AHP).Scenic touriinterpretation system evaluation model is established by using multi-objectivelinear weighted function method.Four grades of the scenic touri interpretationsystem evaluation are formed,namely reconstruction,upgrading,reachingstandard and excellence.旅Third,empirical research has been de in Nanjing Zhong -shan区usoleum scenic area,the Presidential Palace Resort,Xuan-wu Lake scenic游area and the Zhong-shan garden area:it indicates the touri interpretationsystems in Nanjing Zhong-shan usoleum scenic area,the Presidential Palace说Resort,Xuan-wu Lake scenic area are up to the standard but the system in评Nanjing Zhong-shan botanical is needed to be further promoted.Keywords:Scenic area;interpretation system;evaluation;ytic;究002multiple regression ysis
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