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Author's AcknowledgmentsThe idea of a writer,locked in a cell alone with her computer and literaryagony,is a myth-at least for nonfiction.This book could not have beenwritten without a cast of dozens,especially with senior researcher DianeDuncan Martin,who did her usual fine job of organizing infortion andtaking screenshots.She and Darlene Fraher both provided background research,compiled sitesfor the ny tables in this book,and rooted out arcane online facts.Workingon my truly crazy schedule,they checked thousands of links and reviewedhundreds of sites for screen shots.Not ny people are asked to search theWeb for a good favicon.Diane and Darlene interviewed companies for theReal World stories with genuine interest and skill.Finding those companies-and clearing copyrights for them-required endless calls and e-ils.The staff at Watermelon Mountain Web Marketing supplemented their efforts,drawing on their extensive knowledge of the Internet to suggest sites orways to locate infortion.My particular thanks to Shawna Araiza and ChrisKnowles for helping with research and Photoshop,and to Tenley Zumwalt,who returned to handle seemingly endless copyright clearances.I owe mystaff a great debt for giving me the time to write-not to mention theirpatience and computer support and ignoring my frustration with PCs.I prom-ise to buy myself a new Mac,guys-for real this time.As always,my family,friends,and cat earn extra hugs for their constant sup-port and encouragement.I'm lucky to have friends who accept that I could notalways be there for them.The garden and the cat,alas,are not so forgiving.Special thanks to all my clients,who have taught me so much and have givenme the opportunity to put into practice what I preach.I'd also like to thank Blair Pottenger,project editor at Wiley,for his flexibilityand patience with a schedule that changed daily,and copy editor Becky Whitney.Together,they have de this book much better than it started out.My thanksalso to technical editor Dr.Debra Zahay at Northern Illinois University College ofBusiness for her encyclopedic knowledge of interactive rketing,and to all theother staff at Wiley-from the graphics department to rketing-who haveprovided support.If errors rein,I am certain they are all mine.My apprecia-tion goes to senior acquisitions editor Steve Hayes,for king this project pos-sible,and to my agent,Margot Hutchison of Waterside.I don't know how this superwon has worked through the past few yearsas her young son struggles with cancer.Margot and her extraordinary familyteach us all a lesson about what's important in life.If you enjoyed this book,please join me in donating to The Magic Water Project in honor of Sam Hutchisonat .gicwater.org/donate.Thank you in advance,dear readers.Publisher's AcknowledgmentsWe're proud of this book;please send us your comments through our online registration formlocated at .dummies/register/.Some of the people who helped bring this book to rket include the following:Acquisitions and EditorialComposition ServicesProject Editor:Blair J.PottengerProject Coordinator:Lynsey StanfordSenior Acquisitions Editor:Steve HayesLayout and Graphics:Stacie Brooks,Copy Editor:Becky WhitneyCarl Byers,Sarah Philippart,Christine WilliamsTechnical Editor:Debra ZahayProofreaders:Linda Seifert,Anda Steiner,Editorial Manager:Kevin KirschnerEvelyn W.StillEditorial Assistant:Anda FoxworthIndexer:Steve RathSr.Editorial Assistant:Cherie CaseCartoons:Rich Tennant(.the5thwave)Publishing and Editorial for Technology DummiesRichard Swadley,Vice President and Executive Group PublisherAndy Cummings,Vice President and PublisherMary Bednarek,Executive Acquisitions DirectorMary C.Corder,Editorial DirectorPublishing for Consumer DummiesDiane Graves Steele,Vice President and PublisherJoyce Pepple,Acquisitions DirectorComposition ServicesGerry Fahey,Vice President of Production ServicesDebbie Stailey,Director of Composition Services
