首页计算机书籍家庭办公《Google AdWords文字版》Anastasia Holdren编著
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《Google AdWords文字版》Anastasia Holdren编著

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《Google AdWords文字版》Anastasia Holdren编著
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Setting Your Account Up for SuccessGoogleAdWordsO'REILLYAnastasia HoldrenGoogle AdWordsDo people really click the handful of text ads that accompany Googlesearch results?Absolutely.Growth of Google AdWords continues toincrease,as does online advertising in the United States.This book showsyou how each piece of Google's advertising platform works,focusing onareas that impact the perfornce and cost of your ad campaigns.Learn how to create an AdWords account,and then dive into theparticulars of setting up your first campaign,optimizing keywords,writing effective ads,and tracking conversions.Most advertisers don'tunderstand how AdWords works.This book gives you an edge.Learn the advantages of proper account structure based on tightlyknit themesUnderstand AdWords auction and the importance of keywordQuality ScoreDetermine your preferred bidding model and daily ad budgetEvaluate campaign perfornce by timeframe,keyword,andother criteriaHone your keyword list whenever search queries trigger your adsAdd negative keywords to filter out irrelevant queriesOutperform compes and organic search results with targetedad copyDetermine conversion goals,and use AdWords tools to track themPurchase the ebook edition of this O'Reilly title at oreilly and getfree updates for the life of the edition.Our ebooks are optimized forseveral electronic forts,including PDF,EPUB,Mobi,A,andDAISY-all DRM-free.Twitter:@oreillymediafacebook/oreillyUss29.99CAN S31.991sBN:978-1-449-30838-42999O'REILLY9781449308384oreillyGoogle AdWordsAnastasia HoldrenO'REILLYBeijing·Cambridge·Farnham·Koln·Sebastopol·Tokyo
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